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On Air in Ontario: Telling Stories Across the Border

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About me

Hi, I’m Nichola – a Multimedia Journalism MA graduate from Bournemouth University. This summer, I spent a month living and working in Windsor, Canada, thanks to a voluntary placement at a cross-border radio station supported by the Turing Scheme. What unfolded was far more than just professional experience. From inspiring local stories to unexpected friendships and moments of cultural connection, the trip offered a fresh perspective on journalism and life itself. Looking back, it was one of the most enriching and memorable chapters I’ve had the privilege to write about.

My Why

Storytelling has always been at the heart of who I am – especially the kind that amplifies everyday voices and uncovers the extraordinary in the ordinary. That’s why I chose to study Multimedia Journalism at Bournemouth University: to turn that passion into purpose. From the very start, I knew I wanted to take my work beyond the UK. So when I discovered the Turing Scheme opportunity in Canada, it felt like more than just a chance – it felt like a calling. I saw it as a way to challenge myself, to grow in ways a classroom never could, and to immerse myself in a new culture while exploring how journalism lives and breathes in a different part of the world. What followed was a journey of self-discovery, connection, and transformation

Getting started

The opportunity to volunteer abroad came through a conversation with my Principal Academic and BU’s Global Engagement team – and from the moment I heard about it, I was all in. I applied to work with CJAM 99.1 FM, a vibrant community radio station based at the University of Windsor, drawn in by its unique cross-border reach between Windsor and Detroit. The idea of broadcasting across two cultures fascinated me, but what truly captured my heart was CJAM’s commitment to grassroots journalism – amplifying voices in arts, music, and local storytelling. As someone who’s deeply passionate about community reporting, it felt like the perfect fit. The Turing Scheme made it all possible. The application process was smooth, and I felt supported every step of the way. The funding helped cover essential costs like flights and living expenses, turning what felt like a dream into a reality.

A Warm Canadian Welcome

From the moment I touched down in Windsor, the CJAM radio team made me feel instantly welcome. Two of the station managers met me at the airport, whisked me off for some essentials, and despite being jet-lagged and slightly dazed, I found myself standing in a supermarket aisle staring at what felt like 50 varieties of cereal. I went with strawberry Cheerios, in case you’re wondering.

They then dropped me off at my Airbnb in Riverside – a picture-perfect neighbourhood with charming, movie-set-style houses, wild turkeys casually strolling by, and fireflies that lit up the night like tiny lanterns. (I became mildly obsessed with the fireflies – why don’t we have glowing insects in the UK?)

Once I’d settled in, I joined the CJAM crew at a local music venue called Circuit in Ford City for one of their team meetings. It was the perfect icebreaker. I got to share ideas, meet my colleagues, and bond over our mutual love of storytelling and the quirks of our cultures. Naturally, someone asked if I liked beans on toast and drank endless cups of tea – they were rather surprised when I shared my preference for coffee!

Life and work at CJAM

My placement at CJAM 99.1 FM was very immersive and enjoyable from the start. In my first week I reported from the Walkerville Art Walk, a weekend-long art event featuring vendors, workshops and street artists showing off their vibrant creations. Walkerville is one of Windsor's historic neighbourhoods and features colourful Victorian-style houses and independent shops and cafes. I remember thinking there was something quite nostalgic about it and I was excited to explore. With my mic in hand and a real eagerness to speak to the locals, I spent the day interviewing attendees, organisers and local artists about the meaning behind the Art Walk event. One woman I spoke with was a street artist, who transformed people's scribbles into vibrant floral paintings. She encouraged me to get involved, so I painted a blue, red and white heart to the community canvas as a nod to the UK – I remember seeing the canvas displayed in a shop window a few days later, which made me smile and feel connected to the Windsor community.

After gathering audio interviews and trying out some interesting street food ( smashed tacos in a Dorito packet – nicer than it sounds!) I treated myself to a vibrant painting of a cat and a sunflower from a local artist, I told her the print reminded me of home and we got chatting about our hometowns. This event was filled with community spirt and local talent, bringing people together. This event ignited my passion for community journalism and provided me with some wonderful stories for my first on-air radio segment the following week.

Another highlight from my first week was welcoming Alejandro, director of the Arts Council Windsor & Region, into the CJAM FM radio studio for a pre-recorded on-air interview. We discussed a fantastic initiative that connects local artists with businesses, which tied in perfectly with my coverage of the Walkerville Art Walk. It was a brilliant opportunity to explore how creative communities collaborate, and it felt incredibly rewarding to host the conversation. I also got the chance to visit the art gallery where Alejandro works and met some of his colleagues, it was fantastic to see the vision behind the conversation and I felt honoured to share what the Arts Council was bringing to the creative community.

Hearing my work broadcast on CJAM 99.1 FM the following week was a surreal and deeply proud moment. After days of recording, editing, and refining, my voice and the voices of those I had interviewed – echoed across the airwaves, reaching listeners in Windsor and Detroit. It was the first time I truly felt the impact of my journalism beyond the studio. Knowing that my friends and family in the UK could also tune in online made the experience even more meaningful. Their support from afar was incredibly encouraging, and it reminded me of radio’s unique power to bridge distances – how a single story, recorded in one place, can resonate with listeners across continents.

Over the following weeks with CJAM 99.1 FM I attended various local events and organised interviews for my on-air segment 'CJAM Interviews' which was broadcast every Wednesday at noon.

In my second week, I visited Chapter Two Brewery in Windsor to attend the launch event for a new issue of Pagination, a community arts Zine created through a collaboration between Windsor and Detroit public libraries. The publication showcases writers and poets from both sides of the river, celebrating creativity and talent across borders. At the event, I captured soundbites from attendees and contributors, diving into the meanings behind their work and their reflections on cross-border collaboration. These candid conversations not only deepened my connection with the arts community, but also offered CJAM 99.1 FM listeners an intimate glimpse into the emotions, inspirations, and stories woven into the poetry.

A standout moment was interviewing the Mayor of Windsor during a special 150th anniversary celebration hosted by the Windsor-Essex Chamber of Commerce. The event took place in the city’s renowned Jackson Park, a picturesque outdoor space known for its memorials and beautifully landscaped gardens. I was reporting on the city’s future plans and local business initiatives – a slightly nerve-wracking experience due being an outsider. However, being alongside by seasoned media teams who were welcoming, and eager to share advice made me feel me at ease. The Mayor was approachable and insightful, speaking about efforts to support the younger business community – something I knew CJAM 99.1 FM listeners would truly value.

Another memorable interview was with a 92-year-old student who joined me in the radio studio for a candid interview. She shared her heartfelt ambition to compose an anthem for the University of Windsor, a dream she has carried with pride and determination since she started her education journey. Her energy and enthusiasm was truly inspiring, and it was remarkable to see how passionate she remained about creativity and education, even in her nineties. Sitting across from her in the studio, I felt a deep sense of privilege to help share her story with the wider community. Her words were full of wisdom, humour , and the conversation reminded me of the importance of radio to amplify voices that might otherwise go unheard. This was a moment that will with me, and one that perfectly captured the spirit of storytelling that brought me to Canada in the first place.

A Day in Detroit

Being so close to the USA, it was only right to visit Detroit. Eloisa, CJAM's program director was kind enough to drive us there for a day out. Crossing the border into the US via the tunnel was a stark contrast, even though it was such a short car journey. Customs were serious, and you could feel a shift in atmosphere, especially during such tense political times, something I expected. But once we were processed and through to the US side.

We packed in many activities during our visit, and having my very own tour guide was a huge bonus! we strolled around historic neighbourhoods, visited a bustling vintage book fair at the famous Eastern Market, shared Detroit's famous square-shaped pizza (it didn't disappoint!) and ended our day with music and dancing under the city lights at the Concert of Colors, a free outdoor community music festival at the Detroit Institute of Arts. The energy of the crowd was electric and the colourful strobe lights danced off the buildings. We nicknamed one artist as DJ “Labubu” because he was small but powerful on the decks, it was a great way to unwind after a busy few weeks with the station.

Cultural Differences and Personal Growth

Spending a month living and working in Canada offered more than just a change of scenery – it reshaped how I see journalism, and life itself. The pace was gentler, the people disarmingly warm, and despite the city’s struggles with unemployment, there was a strong sense of community resilience. Windsor felt unusually quiet for a city and was slower-paced, which at times reminded me of my own hometown and made settling in surprisingly easy.

Moreover, I became more confident in adapting my communication style to different situations and people. I learned to listen more deeply, to ask better questions and to be open to unexpected stories. I also advanced my technical abilities within audio editing and radio production.

What struck me the most about being in Windsor, was the way local storytelling centred around collaboration and inclusion, particularly in relation to Detroit just across the border. The connection between the two cities and countries was palpable, especially during a time of political tension and trade disputes. It was clear that cross-border relationships weren’t just practical, but deeply personal to the Windsor community.

The entire experience made me reflect on my own cultural instincts and how I engage with people, how I tell stories, and how journalism can be a bridge rather than a barrier. If there’s one thing I wish we could bring back to the UK, it’s the warmth that Canadians show towards strangers. And if not that, then at the very least, a bit more sunshine.

Looking Ahead

This experience has confirmed my passion for journalism and has developed my skills in reporting for radio. Further, I feel more confident in my ability to work with people from different cultural backgrounds and to tell stories that align with a particular demographic. I also found it incredibly useful to link what I learned at university to real-world practice, and because of this I’ve developed skills that I can take with me into my future journalism career. I also feel that my academic background within Sociology and Social Anthropology played a key role in my ability to adapt and understand other cultures and social dynamics.

If I had to give myself advice before starting this journey, it would be to embrace every moment. Say yes to new experiences, even if they feel unfamiliar. Trust that you’ll find your place, and don’t be afraid to ask questions.

Final Reflections

My greatest achievement during this placement at CJAM 99.1 FM was stepping into a new country and telling stories that connect people across two countries. I also realised that radio journalism is more just reporting facts, it’s about building relationships, understanding communities and sharing voices that may otherwise go unheard.

Being away from home was at times slightly challenging, but the excitement of being somewhere new outshined this. Although I missed my partner, my cat and the familiarity of my own home comforts, the kindness and warmth of the people I met helped me settle in quickly. Alongside working at the radio station, I was invited to games nights, day trips and other local events, all of these things made me feel like I belonged.

To any student considering a Turing placement abroad, I would say to not hesitate and to just go for it. You’ll grow in ways you never expected. You’ll meet incredible people, learn about yourself and the world, and come away with skills and memories that will stay with you forever.

I’m incredibly grateful to the CJAM team, the Turing Scheme and Bournemouth University for making this experience possible. It opened my mind, strengthened my passion for journalism and reminded me that no matter where you are in the world, people have stories worth telling.

© 2025 Nicholajourno

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